With the inspiration of Amy Williams' gold medal winning performance at the Vancouver 2010 Olympic Winter Games still fresh in their memories, 22 young athletes from 9 winter Olympic sport disciplines are being given the opportunity to come together and experience a multi-sport training camp as part of a programme named ‘Generation 2018'.

The training camp, run by the British Olympic Association (BOA) in partnership with the Talented Athlete Scholarship Scheme (TASS), is designed to provide athletes with a balance of physical training and education elements. In addition to daily conditioning sessions in the gym and on the track, athletes will learn from experts about topics such as injury prevention, the principles of training to win and planning for success.

The BOA's Director of Olympic Performance Clive Woodward will address the group of athletes on the subject of team building and give insights from the Olympic Games into how the various sports come together to operate successfully as one team, under the banner of Team GB, at an Olympic Games.

The training camp is taking place at St. Mary's University College, Twickenham from 25th - 30th July. Sports taking part in the programme are:  Alpine skiing, biathlon, bobsleigh, curling, figure skating, ice hockey, snowboard cross, ski cross and cross country skiing.

Mike Hay, BOA Olympic Performance Manager and Generation 2018 Director said:

"The Generation 2018 project gives the young athletes involved valuable experience of a multi-sport environment and a chance to share experiences with athletes from other winter sports. The mix of physical and educational activity is aimed at helping them to develop as well-rounded athletes. Through programmes such as Generation 2018, the BOA is focussed on ensuring Team GB is able to build upon Amy Williams' success in Vancouver and create an exciting future for Britain's winter athletes."

Notes to editors:

Team GB would like to thank the 33 official sponsors of Team GB and London 2012 including seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters - ArcelorMittal, Adecco, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are nineteen domestic Tier Three Suppliers and Providers - Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, GSK, Gymnova, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, Next, The Nielsen Company, Populous, Technogym, Ticketmaster and Trident. The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald's, Omega, Panasonic, Samsung and Visa.

The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland. Its mission is to transform British lives through the power of the Olympic values and the success of Team GB. The BOA's role is to prepare the ‘Best of British' athletes for, and lead them at, the summer, winter and youth Olympic Games. The BOA delivers extensive support services to Britain's Olympic athletes and their National Governing Bodies to enhance Olympic success and is responsible for championing the Olympic values and brand in the UK. For further information, go to: http://www.olympics.org.uk/.

For more information please contact BOA Communications Officer Phil Wilkinson: philip.wilkinson@boa.org.uk / 0207 8425721 / 07525 951067.